If you’re building a fitness or behavior-change app, you’re designing against one of the oldest instincts in the human body. We evolved in energy-scarce environments where burning calories without a reason was a bad bet. That instinct hasn’t gone anywhere, which is why only about 20% of Americans get the recommended minimum amount of exercise,… Read more

In this episode of Moving Digital Health, host Reuben Hall speaks with Asya Paloni, Chief Product Officer at Welltory, about what seven product pivots taught her team about building a health app that 16 million people actually keep using. Asya shares how each iteration brought Welltory closer to a core insight: the engagement tactics most… Read more