News and insights on mobile app development, design, and digital healthcare
The demand for quality product designers is insane. In 2016, product designers were the most in-demand talent in the tech industry according to recruitment company Onward Search. And in John Maeda’s 2017 Design In Tech Report, this sentiment was shared loud and clear: This means one thing for startups, brands and agencies: competition. It’s a competitive Read more
Congratulations. You closed your first round of funding, launched your minimum viable product or maybe even bootstrapped your way to a handful of paying customers. Now your eyes are set on the next major milestone. And as a wise person once said: You can’t get to point B doing the same things that got you Read more
I think you’ll agree with me when I say that building a startup is hard. The people steering the ship have to wear multiple hats and must constantly be on the lookout for opportunities to get further ahead. As the world of startups gets more and more competitive, the search for great talent becomes more Read more
A few weeks ago, I was travelling with the team and we were stumped trying to pick a place to eat. We analyzed TripAdvisor reviews and Yelp scores and posted in Facebook groups to get advice. The response was, well, overwhelming to say the least. There were more options than we knew what to do Read more
Pop quiz: What recent approach to building startups has changed the tech industry? The MVP. Also known as Minimum Viable Product. Frank Robinson coined and defined the term and then popularized by authors Steve Blank and Eric Ries. An MVP is a product with just enough features to gain insight into the product and its future. If you’re Read more
I get a lot of calls from app startup founders. Several a day. Most of them are in a very early stage with their business. Some are at such early stage, all they have is their concept. But there’s a problem – they don’t want to share it with me. Fearing to share a concept Read more
What do cigarettes, liquor and Facebook have in common? They’re addictive. Or at least that was the way Y Combinator founder Paul Graham put it in his essay “The Acceleration of Addictiveness.” In the essay, Graham reveals that many of these addictive things are more concentrated forms of less addictive predecessors. Further, he points out Read more
Our smartphones are increasingly becoming extensions of ourselves – and apps are responsible. App makers continue to push the envelope, innovating with newly developed functions, features and distractions you can either blame or applaud for everyone being glued to their mobile screens. In my job as Senior Product Strategist at MindSea, I help would-be app Read more
App redesigns have received a bad rap over the last few years. As mobile app creators, we’re always watching to see how the user bases of the most popular apps respond to a redesign. We watch not only how these companies conduct themselves during the rollout but also how they conduct initial user research for Read more
When an app’s UX has the mobile industry and customers drooling, it’s not magic or luck. Instead, it’s based on a deep understanding of the user, an understanding that can come from both qualitative and quantitative insights. In this post, I want to talk about the importance of attaining these insights and how design teams, Read more