MindSea Digital Health Blog
News and insights on mobile app development, design, and digital healthcare
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Five Things Startups Need Before Launching A Minimum Viable Product (MVP)
Pop quiz: What recent approach to building startups has changed the tech industry? The MVP. Also known as Minimum Viable Product. Frank Robinson coined and defined the term and then popularized by authors Steve Blank and Eric Ries. An MVP is a product with just enough features to gain insight into the product and its future. If you’re… Read more
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How The Best App Teams Build & Launch Habit Forming Apps
What do cigarettes, liquor and Facebook have in common? They’re addictive. Or at least that was the way Y Combinator founder Paul Graham put it in his essay “The Acceleration of Addictiveness.” In the essay, Graham reveals that many of these addictive things are more concentrated forms of less addictive predecessors. Further, he points out… Read more
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What We Learned From Studying Some Of The Top Mobile Apps For 2016
Our smartphones are increasingly becoming extensions of ourselves – and apps are responsible. App makers continue to push the envelope, innovating with newly developed functions, features and distractions you can either blame or applaud for everyone being glued to their mobile screens. In my job as Senior Product Strategist at MindSea, I help would-be app… Read more
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The Step-By-Step Process For Winning With An App Redesign
App redesigns have received a bad rap over the last few years. As mobile app creators, we’re always watching to see how the user bases of the most popular apps respond to a redesign. We watch not only how these companies conduct themselves during the rollout but also how they conduct initial user research for… Read more
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How To Conduct User Research That Drives UX Success
When an app’s UX has the mobile industry and customers drooling, it’s not magic or luck. Instead, it’s based on a deep understanding of the user, an understanding that can come from both qualitative and quantitative insights. In this post, I want to talk about the importance of attaining these insights and how design teams,… Read more
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How To Find Your Role On A Mobile Project
Is your company thinking about developing a mobile offering? Are you hoping to head up the project? Maybe even position yourself as your company’s mobile app expert? You won’t hear any naysaying from us. The MindSea team knows apps are incredibly exciting territory – especially when it’s new ground for employees and/or tech startup entrepreneurs… Read more
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Why Most Apps Built By Large Companies Fail (And How To Ensure Yours Doesn’t)
When a startup enters the market and disrupts an industry leader with what seems like just a simple mobile app, it’s not magic or luck. It’s their competitive advantage. It’s their ability to do something that an incumbent overlooked or ignored. Research shows that 45 percent of large enterprises struggle to produce mobile apps. The… Read more
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How Long Does It Take To Build A Successful Mobile App
When it comes to scheduling projects or determining timeframes, there’s a famous business idiom you might have heard (especially if you’ve ever worked in or contracted an agency): “how long is a piece of string?” How about ‘how long does it take to build an app?’ Figuring out how long it takes to build an… Read more
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App Redesign: What You Should Know Before Taking It On
Did you know that the Starbucks logo has changed multiple times since launch? It’s the natural evolution of design—because what makes a design beautiful in one generation makes it out-of-date in the next. That’s why brands invest in redesigning their logos, websites and mobile apps. As their users begin to embrace a new wave of… Read more
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The 3 Frameworks You Need To Design & Launch An App That Sticks
You probably already know that Google Play and the Apple App Store have helped app makers make millions… …and created a huge, untapped opportunity for so many brands and makers. In fact, last December, a report claimed that games alone in the App Store brought in $1 billion in revenue. Today, I’m going to share… Read more
