MindSea Digital Health Blog
News and insights on mobile app development, design, and digital healthcare
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4 Questions to Ask when Creating a Mobile Strategy
As media companies create their mobile strategies, they should think about available niche opportunities, what audience members and advertisers want, and how much user experience is valued. Reposted from the INMA Mobile Strategies Blog Along with their flagship app properties, news media companies have entered the mobile mix with a plethora of app products. We’ve Read more
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Designing For Mobile: 3 Tips To Improve Your Process
Looking for tips and tricks to improve your process when designing for mobile? In this post, we’ll be sharing our thoughts on research and user testing, iterative design, and the role analytics play in shaping digital experiences while informing assumptions. If you missed our previous post 3 Tips to Educate Mobile App Users, we shared our Read more
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3 Tips to Educate Mobile App Users
Looking for some inspiration to spark your next design? Below we share our thoughts on user onboarding, feedback and empty states. In the coming weeks we’ll be sharing more on research, user testing, iteration in the design process and analytics, so stay tuned! One of the most overlooked aspects of a mobile product is user Read more
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What does the new Apple News app mean for media companies?
Media companies will keep 100% of self-sold ad revenue from the Apple News app, which replaces its Newsstand app, with Apple earning 30% from ads it sells for publishers. The New York Times, Condé Nast, and The Economist will be among the first companies to give it a try. Reposted from the INMA Mobile Strategies Read more
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How analytics should inform your media company’s smartphone app creation
The ideal app is developed based on analytics information that clearly identifies a challenge, prototypes the offering, and tweaks the product based on follow-up testing. Reposted from the INMA Mobile Strategies Blog When it comes to digital platforms, we shouldn’t have to convince you that smartphones lay claim to the “fastest growth” title. But just Read more
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Analytics For Mobile Apps: How They Fit Into Your Strategy
Understand the role analytics for mobile apps play in your entire mobile strategy is a must in 2019. At first, the great hope of digital publishing was that advertising would pay the bills. Then came a shift toward paywalls. Fast-forward a few years; now homepage impact is waning and paywall return rates are on the Read more
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TestFlight Beta Testing: What Is It & Why Should You Care?
As you have probably heard, Apple has announced the closure of the TestFlight website and is recommending iOS developers move beta testing builds to the new native TestFlight service available in iTunes Connect and the App Store. There have been a lot of opinionated debates within the community about this migration and as a result Read more
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4 Breakthrough Strategies To Grow Ad Revenue For News Publishers
Think different. That’s the story at Canada’s largest daily, the Toronto Star, as they try a revenue strategy that ignores newspaper industry trends and embraces online economics. It’s counter-intuitive, but the Star’s new monetization plan starts with removing its paywall and cutting digital subscription revenue from thousands of subscribers who pay $9.99 per month. Just Read more
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Newsroom of the Future: What Would Bezos Do? 5 Reasons to Disrupt Your Own Newsroom
On August 5, 2013, Jeff Bezos bought his hometown paper, The Washington Post, for $250 million USD. While highly regarded, the paper was headed for its seventh consecutive year of declining revenue. Many wondered why he would spend so much for a fading business. One angle is clear: Bezos has a love of the written Read more
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App Discoverability in iOS 8
How do people find your app? We know that just submitting an app to the App Store is a sure-fire way for it to get lost in the shuffle. Luckily, alongside iOS 8, Apple has introduced new features you can use to separate your app from the crowd. Let’s talk about two new features in Read more
