MindSea Digital Health Blog
News and insights on mobile app development, design, and digital healthcare
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How analytics should inform your media company’s smartphone app creation
The ideal app is developed based on analytics information that clearly identifies a challenge, prototypes the offering, and tweaks the product based on follow-up testing. Reposted from the INMA Mobile Strategies Blog When it comes to digital platforms, we shouldn’t have to convince you that smartphones lay claim to the “fastest growth” title. But just… Read more
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Analytics For Mobile Apps: How They Fit Into Your Strategy
Understand the role analytics for mobile apps play in your entire mobile strategy is a must in 2019. At first, the great hope of digital publishing was that advertising would pay the bills. Then came a shift toward paywalls. Fast-forward a few years; now homepage impact is waning and paywall return rates are on the… Read more
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TestFlight Beta Testing: What Is It & Why Should You Care?
As you have probably heard, Apple has announced the closure of the TestFlight website and is recommending iOS developers move beta testing builds to the new native TestFlight service available in iTunes Connect and the App Store. There have been a lot of opinionated debates within the community about this migration and as a result… Read more
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4 Breakthrough Strategies To Grow Ad Revenue For News Publishers
Think different. That’s the story at Canada’s largest daily, the Toronto Star, as they try a revenue strategy that ignores newspaper industry trends and embraces online economics. It’s counter-intuitive, but the Star’s new monetization plan starts with removing its paywall and cutting digital subscription revenue from thousands of subscribers who pay $9.99 per month. Just… Read more
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Newsroom of the Future: What Would Bezos Do? 5 Reasons to Disrupt Your Own Newsroom
On August 5, 2013, Jeff Bezos bought his hometown paper, The Washington Post, for $250 million USD. While highly regarded, the paper was headed for its seventh consecutive year of declining revenue. Many wondered why he would spend so much for a fading business. One angle is clear: Bezos has a love of the written… Read more
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App Discoverability in iOS 8
How do people find your app? We know that just submitting an app to the App Store is a sure-fire way for it to get lost in the shuffle. Luckily, alongside iOS 8, Apple has introduced new features you can use to separate your app from the crowd. Let’s talk about two new features in… Read more
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What Is A Hackathon & Why Should Your Startup Host One?
At MindSea, we have a passion for creating things. It was an honour to share this passion with others during the MindSea Hackathon this past weekend. Read more
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5 Reasons To Develop Your App for iOS 8
iOS 8 is scheduled to be released this Fall, and we’re excited about the new app development possibilities it brings. Some of our favourites include inter-app communication, home automation, health management, and new location-based services. As of iOS 8, Apple is also giving app developers access to App Store sales and visitor analytics through iTunes… Read more
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Chronicle Herald App Wins Second Place in INMA Global Competition
The International News Media Association (INMA) awarded The Chronicle Herald app a second-place finish in their global competition on Tuesday night. The awards ceremony was held in San Francisco during the 84th Annual INMA World Congress. Read more
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Apple Names Chronicle Herald in App Store ‘Best of 2013’ List
Newspaper App by MindSea Ranks Alongside NY Times & Rolling Stone Apps Christmas has come early to our team and The Chronicle Herald! Apple has recognized the new Chronicle Herald App in the App Store “Best of 2013” list. This was a great surprise as we officially launched the app just 7 days ago. Redesigned… Read more
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MindSea Mobile Hackathon
Interested in building mobile applications? Join us for a day of creativity and learning! Developers, designers, and creators of all stripes are welcome. We want to share our enthusiasm for building apps in a low-stress, judgement-free environment. Everyone with an interest is welcome, regardless of skill level or experience. The event will take place at… Read more
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Cross-platform App design for iOS and Android
MindSea recently developed the East Coast Music Association (ECMA) app that showcases East Coast artists and the Music Week festival. The timeline meant we had to build versions simultaneously for both iPhone and Android. We’ve ported apps from iPhone to Android before, which usually means trying to shoehorn an existing structure to work on another platform.… Read more
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App Localization Case Study: Etchings Goes Global
In December 2012 we released Etchings 1.5, which includes translations for 7 additional languages: Chinese, French, German, Italian, Japanese, Brazilian Portuguese, and Spanish. It’s been out for a few months now, giving us a chance to reflect on our effort and observe the results. Read more
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Mobile App Marketing Case Study: Etchings Instagram Contest
Recently we ran an Instagram contest to promote our Etchings App for iPhone and iPad. To help us run the contest we used Statigram which is an Instagram web viewer and social analytics tool for contests & community management. Statigram has over 3.1 million users so their contest platform seemed to be the best way… Read more
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How To One-Up Your Event Marketing With A Mobile App
In partnership with the East Coast Music Association, MindSea designed and launched an innovative app for iPhone and Android music fans. Co-written by both teams, this case study describes what we did together. Read more
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Infographic: From Mobile Pitch To Market Success
How do you go from mobile pitch to app store success? There’s no single formula, but you can increase your odds of a winning app by following our infographic roadmap and downloading our App Design Checklist. Read more
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Downscaling Huge ALAssets Without Fear of SIGKILL
With the latest release of Etchings, we wanted to support high resolution output. This means reading high-res versions of images from the camera roll, but not blowing our memory limits if the user selects a 30MP monstrosity. We came up with a way to get a smaller version of any ALAsset without having to first… Read more
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iPad App Case Study: CanaDream Club
This year, MindSea created an iPad app for CanaDream, one of Canada’s largest Recreational Vehicle rental companies. We’d like to share some insights into our process for designing the app to meet CanaDream’s goals, for the interest of other developers and potential clients. Read more
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In the news…
This article from The Chronicle Herald Published: 2009-11-29 Shared business-space gamble an adventure IN A CITY filled with people working on laptops in coffee shops, a collaborative workspace like the Hub on Barrington Street seems like a sure-fire business venture. However, potential imitators of this eclectic, membership-driven enterprise might want to have a chat with… Read more
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