MindSea Digital Health Blog
News and insights on mobile app development, design, and digital healthcare
Latest
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Moving Digital Health, Episode 30: Vanessa Roknic
Our guest this episode was Vanessa Roknic, Senior Commercial Innovation Executive & Digital Transformation Leader. Vanessa joined Reuben Hall to discuss the intricacies of innovation in the pharmaceutical and digital health sectors. “If we had done the right kind of quick testing and experimentation right at the beginning, that’s something that we could have found… Read More
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MindSea Named A Top Canadian App Developer In The Industry
We’re excited to announce that MindSea was again named as a leader among Canadian Mobile App Developers and the Top Halifax App Developer by B2B ratings and review firm Clutch. As a Mobile App Developer for many years, it’s exciting to be included in this list of great Canadian Mobile App Developers & Designers. For… Read more
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Engage users, create rich and actionable notifications
Notifications not only provide you an interactive channel to engage users, they have also become one of the most highly used features of iOS. As a result, Apple announced a significant investment in notifications this year at WWDC. Notifications not only provide you an interactive channel to engage users, they have also become one of the most highly… Read more
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Push notifications, personalisation make apps more social than home page
Instead of re-creating the front page of a Web site in the form of a mobile app, Bustle and Breaking News engage users with personalisation and push notifications that have resulted in high App Store ratings and increased usage. It’s no secret publishers have an on-again, off-again relationship with apps. They’re de rigueur one minute,… Read more
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Native App vs Web App: Which One Is Best For Your First App?
Mobile Web outpaces mobile native app growth, but those who use apps tend to remain engaged in the content, on average, 18 times longer than on mobile Web sites. Reposted from the INMA Mobile Strategies Blog. Last month, INMA offered news publishers a glimpse at a collaborative and interconnected future on the Microsoft campus in… Read more
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5 Mobile App Growth Tips For Long-Term Success
It can often be a depressing reality to discover you don’t automatically get an audience when you launch an app. The truth is, mobile app growth takes time. Creating an app that grows and succeeds requires long-term planning and maintenance that incorporates tracking analytics, gathering user feedback, and establishing a digital marketing solution. Your product… Read more
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How To Increase Mobile App User Retention With Notifications
In this post we explore ways to increase mobile app retention directly using notifications and discuss how to create habit-forming products. What benefit do you offer those using your product to make them return day after day? In this article, we explore ways to increase mobile app retention using notifications and how to create habit-forming products.… Read more
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How To Use Xcode To Prototype A New Mobile App
We’ve used a number of mobile prototyping tools over the years to go from initial concept to interactive prototype. We’ve used a number of mobile prototyping tools over the years to go from initial concept to interactive prototype. Most of them were decent enough, but they were all lacking in some way which kept us… Read more
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Mobile App Support: Tools and Tips
What sets apart the good from the great? In our experience it’s great design and an unparalleled user experience, improved further with helpful mobile app support. What does customer support currently mean to your business and it’s unique needs? Mobile app support tools offer options with seemingly every feature pre packaged. It can be difficult to… Read more
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A UX Designer’s Review of iPad Pro
iPad Pro, along with Apple Pencil has completely changed the way we work. It’s saving us time by allowing us to iterate on designs much more quickly, and it fits into our current workflow like a glove. Read more
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MindSea Named Top App Developer In Canada: 5 Things We Learned Along The Way
Last week, we were thrilled to see that MindSea was again ranked as one of the top app developers in Canada. We were honored to be included in this list of some of the top Canadian mobile app developers in the industry—it’s always exciting to be recognized among peers. But even more important is the validation… Read more
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Product Iteration For Mobile Apps: 4 Ways To Move Quickly
Integrating simple yet powerful user feedback features allows publishers to collaborate with customers in much more effective ways. Read more
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How To Increase Reader Engagement: 5 Tips For Publishers
Among many others, increasing revenue is a common goal for publishers. Many aim to do this by leveraging modern mediums such as mobile applications… Read more
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How To Make An Apple TV App (4 Strategy Ideas)
Reposted from the INMA Mobile Strategies Blog. When Apple had its big new tech, the advent of apps for Apple TV was an interesting development and one that might have piqued media companies’ interest. There’s a lot of “wait and see” as to whether adding apps to the traditional television experience heralds a new heyday… Read more
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4 Questions to Ask when Creating a Mobile Strategy
As media companies create their mobile strategies, they should think about available niche opportunities, what audience members and advertisers want, and how much user experience is valued. Reposted from the INMA Mobile Strategies Blog Along with their flagship app properties, news media companies have entered the mobile mix with a plethora of app products. We’ve… Read more
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Designing For Mobile: 3 Tips To Improve Your Process
Looking for tips and tricks to improve your process when designing for mobile? In this post, we’ll be sharing our thoughts on research and user testing, iterative design, and the role analytics play in shaping digital experiences while informing assumptions. If you missed our previous post 3 Tips to Educate Mobile App Users, we shared our… Read more
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3 Tips to Educate Mobile App Users
Looking for some inspiration to spark your next design? Below we share our thoughts on user onboarding, feedback and empty states. In the coming weeks we’ll be sharing more on research, user testing, iteration in the design process and analytics, so stay tuned! One of the most overlooked aspects of a mobile product is user… Read more
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MindSea Featured as one of Canada’s Top App Developers
We’re excited to be named a Leader among Canada App Developers by research firm Clutch. The Washington, DC-based site is a prominent listing of development agencies. They surveyed our previous work, client base, and proven ability to deliver on mobile application projects and our favourite part of the research process, client reviews etc. They also… Read more
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What does the new Apple News app mean for media companies?
Media companies will keep 100% of self-sold ad revenue from the Apple News app, which replaces its Newsstand app, with Apple earning 30% from ads it sells for publishers. The New York Times, Condé Nast, and The Economist will be among the first companies to give it a try. Reposted from the INMA Mobile Strategies… Read more
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How analytics should inform your media company’s smartphone app creation
The ideal app is developed based on analytics information that clearly identifies a challenge, prototypes the offering, and tweaks the product based on follow-up testing. Reposted from the INMA Mobile Strategies Blog When it comes to digital platforms, we shouldn’t have to convince you that smartphones lay claim to the “fastest growth” title. But just… Read more
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Analytics For Mobile Apps: How They Fit Into Your Strategy
Understand the role analytics for mobile apps play in your entire mobile strategy is a must in 2019. At first, the great hope of digital publishing was that advertising would pay the bills. Then came a shift toward paywalls. Fast-forward a few years; now homepage impact is waning and paywall return rates are on the… Read more
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