How do people find your app? We know that just submitting an app to the App Store is a sure-fire way for it to get lost in the shuffle. Luckily, alongside iOS 8, Apple has introduced new features you can use to separate your app from the crowd.
Let’s talk about two new features in particular:
1. App Previews
What exactly is an App Preview?
“A short video of your app in action, directly on your app product page on the App Store.” – Apple Developer
Why should you use App Previews?
The App Store has always shown app screenshots, but they sometimes don’t tell the whole story. Videos can provide a more honest impression of your app’s user interface and flow. They also allow you to more clearly illustrate how your app differentiates itself from the competition.
Apple encourages developers to tell a story with the App Preview. This is easy to accomplish by highlighting 3-5 main features using user flows that were designed early in the development process. To best engage the user, these flows should clearly demonstrate how your app solves their problem (in the case of a productivity or communication app) or plays (in the case of a game), and what the overall experience is like.
There are some technical aspects you should keep in mind with App Previews. They can’t be localized so it’s best to avoid using text or speech in the preview. You can create separate videos for iPad and iPhone so your universal app will display the correct App Preview based on what device a user is currently using.