News and insights on mobile app development, design, and digital healthcare
Our guest this episode was Arjun Puri, CEO & Cofounder of Symbiotic AI. Arjun joined Reuben Hall to discuss the importance of leveraging healthcare information to improve decision-making for both clinicians and patients in cardiology. “it is a complex and difficult decision to make when the patient is sitting on the cath lab table and… Read More
A comprehensive resource highlighting the pros and cons of building an app in-house vs. choosing to outsource app development to a mobile app agency. Your organization has decided to build an app, but you don’t know whether you want to outsource app development or build your own app internally. You’re stuck asking a question companies have… Read more
People who understand how to find investors and succeed at raising capital do three things very well: They bounce back from rejection They create a great product story They know how to reach the right people Persistence and resilience are key traits of a successful entrepreneur. When you’re raising capital, you will likely get more… Read more
App store optimization isn’t limited to keyword-stuffing your headline and hoping the app store ranks you above the competition. It’s much, much, much more than that. App store optimization includes all the factors that increase the likelihood of your app being downloaded from the iOS App Store or the Google Play Store. Yes, you can… Read more
The best mobile apps are created as a solution to a problem. Once you’ve identified that problem and potential solutions, you now have actionable first steps towards creating a digital solution that can help make an impact on people’s lives. But what comes next? Executing your idea into a functional, well-performing app is an essential… Read more
You’ve heard over and over again that mobile is changing the world, and mobile app developers are more valuable than ever. You’ve seen the mobile app stats: 80% of internet users own a smartphone 26% of consumers start mobile research with a branded app Apps account for 89% of mobile media time, with the other… Read more
When you’re thinking about how to create a mobile app, imagine if you had a tool that could help you create a mobile app that’s worth downloading. Even better, what if you had four great tools that could all increase your chances of success as you plan, build and launch your next mobile app? Well,… Read more
What separates SaaS startups with high-ranking mobile apps from SaaS startups with low-ranking apps? The successful startups usually understand one thing the competition does not: The market. It’s not that they spent more money on marketing. It’s not that they optimized their app for reviews. And it’s not that they raised more venture capital. Their… Read more
It happens to the best of us. We get old. And just as we get old, the apps we love get old too. For any organization with a mobile app, there comes a time when it’s necessary to refresh your mobile app and redesign the UX experience that was once loved and adored by fans.… Read more
The mobile SaaS market is quickly becoming impossible to ignore. Why? It’s projected to reach $19.7 billion this year. The overall SaaS market has been consistently growing year over year since 2008 as well, and is projected to continue doing so, with total market size projected to exceed $130 billion by 2020: Mobile has been… Read more
It’s no secret, newspapers are struggling as their audiences transition from print to digital content consumption. Black humour in the newsroom refers to the obituary columns as the “subscriber countdown.” With print revenue on a steady decline, and digital display revenue struggling to fill the void, new solutions are required. Enter native ads The concept… Read more
If you know anything about the app industry, you know that it’s constantly changing. That means that what is popular right now can quickly fall out of favour – looking at you, Yik Yak — tomorrow. These stats will help you understand the app industry as it is happening right now. We have gathered some… Read more
When a startup launches an app that absolutely takes off, it’s no happy accident. It’s the byproduct of having a top-notch startup designer on the team who understands exactly what users are looking for and how to deliver it to them. Great designers aren’t always great startup designers—that is, if they don’t put in the… Read more
It’s one thing to create a successful web app; it’s another thing to create an accompanying mobile app that lives up to the expectations of your already happy customers. We’ve worked with brands who’ve taken on the challenge, so we know what it takes (and how good it feels) to launch a mobile app that… Read more
Mobile usage is way up. People love their smartphones. 77% of American adults now own a smartphone. That’s up 35 percent from 2011. There’s no denying that the power of mobile is changing the way people think. Your mobile device can do more now than ever before. The top brands in the world are realizing… Read more
If you’ve ever wondered… What color should my app icon be? Does the color of an app logo have any influence on downloads? What primary color should I use for my mobile app? How do users respond to different color schemes in an app? …then this guide will help you find the answers once and… Read more
When it comes to raising capital for your startup, I’m sure you’ve heard enough about the value of storytelling for one lifetime. If instead you’re looking for some practical strategies that you can use when crafting your pitch, then you’ll really love this blog post. It’s a simple rundown of the factors that matter most… Read more
You’ve built your dream app, and the pre-launch hype is off the charts! It’s now live in the App Store and Google Play and you’re just waiting for those five star reviews to start rolling in, but… They’re not. So what happens now? How do you keep that post-launch hype going? Staying power and a… Read more
You’re frustrated by the lack of innovation coming out of your company. And you’re convinced that your team is OK with simply being average. No matter how hard you try, or how many articles on innovation you share with the team, or how many lunch-and-learns you host, you can’t seem to get them on board… Read more
We all want to design products that people love. No doubt you’ve had buggy app experiences that made your blood pressure rise. You’ve felt the mounting frustration of trying to use a new product that’s not user-friendly. So of course, when it comes to your own products, you want to deliver the ideal experience to… Read more
We’ve always known building things for pocket-sized computers is awesome, and we wanted to share our enthusiasm. In June we held a mobile hackathon and this post will walk you through our latest mobile hackathon we held this past June and the fun that was had. A hackathon is an event where teams collaborate… Read more
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