UX Design and Research
We believe that great design, no matter what you call it, starts with understanding the needs of the people who will use the service or product, and conducting intentional work to build that understanding.
We combine and apply the thinking and techniques from Human-Centered Design (HCD), User-Centered Design (UCD), User Experience (UX), and Service Design. Our full-time product design team has experience delivering full end-to-end design and development projects with this highly effective approach.
We begin every design engagement by building a deep understanding of the product or service to be designed, with a focus always on the needs and goals of the people who will be using the product or service. We regularly employ both qualitative and quantitative research methods to generate actionable design insights.
User Experience (UX)
Great design isn’t just about making something look good. It’s important, but we always start our design thinking with how a product or service will work. We employ highly collaborative and iterative working methods to move from ideas and sketches, to fully formed and tested prototypes that are ready for development
Visual Design & Branding
Once we design a product or service that effectively allows users to accomplish their goals, we apply the final polish. We work collaboratively with our clients to create new brand identities for their products, or take existing brand guidelines and apply them to a new app or website to create a unified look and feel.
Before we begin any project, we make sure to understand what, why, and how our clients need to deliver the most impactful product for their users. With over 100 blueprints developed, our process helps define success and is fully adaptable to best fit your needs.
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