MindSea Digital Health Blog
News and insights on mobile app development, design, and digital healthcare
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Why Most Apps Built By Large Companies Fail (And How To Ensure Yours Doesn’t)
When a startup enters the market and disrupts an industry leader with what seems like just a simple mobile app, it’s not magic or luck. It’s their competitive advantage. It’s their ability to do something that an incumbent overlooked or ignored. Research shows that 45 percent of large enterprises struggle to produce mobile apps. The… Read more
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How Long Does It Take To Build A Successful Mobile App
When it comes to scheduling projects or determining timeframes, there’s a famous business idiom you might have heard (especially if you’ve ever worked in or contracted an agency): “how long is a piece of string?” How about ‘how long does it take to build an app?’ Figuring out how long it takes to build an… Read more
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App Redesign: What You Should Know Before Taking It On
Did you know that the Starbucks logo has changed multiple times since launch? It’s the natural evolution of design—because what makes a design beautiful in one generation makes it out-of-date in the next. That’s why brands invest in redesigning their logos, websites and mobile apps. As their users begin to embrace a new wave of… Read more
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Mobile App Research: What Do Millennials Want From An App?
When you’re launching an app, ideally you’ll launch something people will want to use. That might seem like an obvious statement, but it’s something that too few app makers, app agencies and founders spend time thinking about. Before publishing an app, every app maker must understand the problem they’re solving. That’s the starting point. Once… Read more
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The 3 Frameworks You Need To Design & Launch An App That Sticks
You probably already know that Google Play and the Apple App Store have helped app makers make millions… …and created a huge, untapped opportunity for so many brands and makers. In fact, last December, a report claimed that games alone in the App Store brought in $1 billion in revenue. Today, I’m going to share… Read more
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Brilliant Product Managers & The Philosophies That Led To Some Of The Most Engaging Products Ever
“Product leaders don’t play the game, but they are judged by the record of their products,” Adam Nash proclaimed in a presentation to AirBnb and Dropbox in 2013. Adam Nash is the CEO of Wealthfront and previously served as an executive in residence at Greylock Partners and vice president of product management at LinkedIn. In… Read more
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5 Things Every Startup Should Know Before Hiring An App Agency
TL;DR – Building apps is hard. App Agencies can help. Every day I hear from tech startups planning to build apps – and every day they tell me their biggest hurdle isn’t knowing what they want to build, it’s figuring out how best to build it. Typically this is where MindSea comes in. I get… Read more
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7 Product Design Books Every Designer Needs To Read
Imagine if you could tap into the library, or mind of the best UX designers or Product designers in the industry to gain knowledge that could shape your career. Or better than that… What if you could tap into the library of seven great startup and product designers and dive into the books that… Read more
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Engage users, create rich and actionable notifications
Notifications not only provide you an interactive channel to engage users, they have also become one of the most highly used features of iOS. As a result, Apple announced a significant investment in notifications this year at WWDC. Notifications not only provide you an interactive channel to engage users, they have also become one of the most highly… Read more
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Push notifications, personalisation make apps more social than home page
Instead of re-creating the front page of a Web site in the form of a mobile app, Bustle and Breaking News engage users with personalisation and push notifications that have resulted in high App Store ratings and increased usage. It’s no secret publishers have an on-again, off-again relationship with apps. They’re de rigueur one minute,… Read more
