Mobile App Research: What Do Millennials Want From An App?

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When you’re launching an app, ideally you’ll launch something people will want to use.

That might seem like an obvious statement, but it’s something that too few app makers, app agencies and founders spend time thinking about. Before publishing an app, every app maker must understand the problem they’re solving.

That’s the starting point.

Once you’ve identified the problem, take a closer look at whom you’re targeting. One of the most influential groups in the world is the generation known as millennials. It’s a wide-ranging group that consists of folks who are just starting their careers and others who are already raising kids of their own.

But founders, brands and marketers continue to ask one simple question:

What is it that millennials really want?

We decided to find the answer—with a mobile spin. We wanted to determine what millennials want from their existing mobile apps and the mobile apps of the future. We’ve already written about some of the most popular mobile apps among millennials; this time, we set out to learn why those apps are winners. When it comes to mobile apps for millennials, what are the must-haves? The deal-breakers?

As you’ll see from our research below, millennials have high expectations for a few of the basics. If you want to create an app that resonates with millennials, this infographic will tell you whether you’re on the right track:

If you want to learn more about our process for building mobile apps – Get in touch, we would love to schedule some time to chat with you about what we do and how we could help.

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