News and insights on mobile app development, design, and digital healthcare
Looking for tips and tricks to improve your process when designing for mobile? In this post, we’ll be sharing our thoughts on research and user testing, iterative design, and the role analytics play in shaping digital experiences while informing assumptions. If you missed our previous post 3 Tips to Educate Mobile App Users, we shared our… Read more
Looking for some inspiration to spark your next design? Below we share our thoughts on user onboarding, feedback and empty states. In the coming weeks we’ll be sharing more on research, user testing, iteration in the design process and analytics, so stay tuned! One of the most overlooked aspects of a mobile product is user… Read more
We’re excited to be named a Leader among Canada App Developers by research firm Clutch. The Washington, DC-based site is a prominent listing of development agencies. They surveyed our previous work, client base, and proven ability to deliver on mobile application projects and our favourite part of the research process, client reviews etc. They also… Read more
Media companies will keep 100% of self-sold ad revenue from the Apple News app, which replaces its Newsstand app, with Apple earning 30% from ads it sells for publishers. The New York Times, Condé Nast, and The Economist will be among the first companies to give it a try. Reposted from the INMA Mobile Strategies… Read more
The ideal app is developed based on analytics information that clearly identifies a challenge, prototypes the offering, and tweaks the product based on follow-up testing. Reposted from the INMA Mobile Strategies Blog When it comes to digital platforms, we shouldn’t have to convince you that smartphones lay claim to the “fastest growth” title. But just… Read more
Understand the role analytics for mobile apps play in your entire mobile strategy is a must in 2019. At first, the great hope of digital publishing was that advertising would pay the bills. Then came a shift toward paywalls. Fast-forward a few years; now homepage impact is waning and paywall return rates are on the… Read more
As you have probably heard, Apple has announced the closure of the TestFlight website and is recommending iOS developers move beta testing builds to the new native TestFlight service available in iTunes Connect and the App Store. There have been a lot of opinionated debates within the community about this migration and as a result… Read more
Think different. That’s the story at Canada’s largest daily, the Toronto Star, as they try a revenue strategy that ignores newspaper industry trends and embraces online economics. It’s counter-intuitive, but the Star’s new monetization plan starts with removing its paywall and cutting digital subscription revenue from thousands of subscribers who pay $9.99 per month. Just… Read more
On August 5, 2013, Jeff Bezos bought his hometown paper, The Washington Post, for $250 million USD. While highly regarded, the paper was headed for its seventh consecutive year of declining revenue. Many wondered why he would spend so much for a fading business. One angle is clear: Bezos has a love of the written… Read more
How do people find your app? We know that just submitting an app to the App Store is a sure-fire way for it to get lost in the shuffle. Luckily, alongside iOS 8, Apple has introduced new features you can use to separate your app from the crowd. Let’s talk about two new features in… Read more