MindSea Digital Health Blog
News and insights on mobile app development, design, and digital healthcare
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5 Billion People Will Have Smartphones In 2020: Here Are 5 Predictions
A few weeks ago I ran into a new graduate at an event and he asked me a loaded question. He asked: “What do you think the world will look like in 2020?” To suggest that I could have gone on for days about this topic would be an understatement. Instead of spending hours talking about the future… Read more
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Mobile App Research: What Do Millennials Want From An App?
When you’re launching an app, ideally you’ll launch something people will want to use. That might seem like an obvious statement, but it’s something that too few app makers, app agencies and founders spend time thinking about. Before publishing an app, every app maker must understand the problem they’re solving. That’s the starting point. Once… Read more
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MindSea Named Top App Developer In Canada: 5 Things We Learned Along The Way
Last week, we were thrilled to see that MindSea was again ranked as one of the top app developers in Canada. We were honored to be included in this list of some of the top Canadian mobile app developers in the industry—it’s always exciting to be recognized among peers. But even more important is the validation… Read more
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4 Questions to Ask when Creating a Mobile Strategy
As media companies create their mobile strategies, they should think about available niche opportunities, what audience members and advertisers want, and how much user experience is valued. Reposted from the INMA Mobile Strategies Blog Along with their flagship app properties, news media companies have entered the mobile mix with a plethora of app products. We’ve… Read more
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3 Tips to Educate Mobile App Users
Looking for some inspiration to spark your next design? Below we share our thoughts on user onboarding, feedback and empty states. In the coming weeks we’ll be sharing more on research, user testing, iteration in the design process and analytics, so stay tuned! One of the most overlooked aspects of a mobile product is user… Read more
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How analytics should inform your media company’s smartphone app creation
The ideal app is developed based on analytics information that clearly identifies a challenge, prototypes the offering, and tweaks the product based on follow-up testing. Reposted from the INMA Mobile Strategies Blog When it comes to digital platforms, we shouldn’t have to convince you that smartphones lay claim to the “fastest growth” title. But just… Read more
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Analytics For Mobile Apps: How They Fit Into Your Strategy
Understand the role analytics for mobile apps play in your entire mobile strategy is a must in 2019. At first, the great hope of digital publishing was that advertising would pay the bills. Then came a shift toward paywalls. Fast-forward a few years; now homepage impact is waning and paywall return rates are on the… Read more
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TestFlight Beta Testing: What Is It & Why Should You Care?
As you have probably heard, Apple has announced the closure of the TestFlight website and is recommending iOS developers move beta testing builds to the new native TestFlight service available in iTunes Connect and the App Store. There have been a lot of opinionated debates within the community about this migration and as a result… Read more
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App Localization Case Study: Etchings Goes Global
In December 2012 we released Etchings 1.5, which includes translations for 7 additional languages: Chinese, French, German, Italian, Japanese, Brazilian Portuguese, and Spanish. It’s been out for a few months now, giving us a chance to reflect on our effort and observe the results. Read more
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Mobile App Marketing Case Study: Etchings Instagram Contest
Recently we ran an Instagram contest to promote our Etchings App for iPhone and iPad. To help us run the contest we used Statigram which is an Instagram web viewer and social analytics tool for contests & community management. Statigram has over 3.1 million users so their contest platform seemed to be the best way… Read more
