News and insights on mobile app development, design, and digital healthcare
You’ve built your dream app, and the pre-launch hype is off the charts! It’s now live in the App Store and Google Play and you’re just waiting for those five star reviews to start rolling in, but… They’re not. So what happens now? How do you keep that post-launch hype going? Staying power and a… Read more
We’ve always known building things for pocket-sized computers is awesome, and we wanted to share our enthusiasm. In June we held a mobile hackathon and this post will walk you through our latest mobile hackathon we held this past June and the fun that was had. A hackathon is an event where teams collaborate… Read more
What’s the number one thing that keeps startups from succeeding? According to a research report from CB Insights based on the post-mortems of 204 failed startups, the number one reason for failure is no market need: Forty-two percent of the startups studied were trying to solve problems that may have been interesting, but didn’t address… Read more
What do cigarettes, liquor and Facebook have in common? They’re addictive. Or at least that was the way Y Combinator founder Paul Graham put it in his essay “The Acceleration of Addictiveness.” In the essay, Graham reveals that many of these addictive things are more concentrated forms of less addictive predecessors. Further, he points out… Read more
App redesigns have received a bad rap over the last few years. As mobile app creators, we’re always watching to see how the user bases of the most popular apps respond to a redesign. We watch not only how these companies conduct themselves during the rollout but also how they conduct initial user research for… Read more
When an app’s UX has the mobile industry and customers drooling, it’s not magic or luck. Instead, it’s based on a deep understanding of the user, an understanding that can come from both qualitative and quantitative insights. In this post, I want to talk about the importance of attaining these insights and how design teams,… Read more
When it comes to scheduling projects or determining timeframes, there’s a famous business idiom you might have heard (especially if you’ve ever worked in or contracted an agency): “how long is a piece of string?” How about ‘how long does it take to build an app?’ Figuring out how long it takes to build an… Read more
As you might expect, there’s a lot of misinformation and mystery surrounding the true cost of building an app. It may actually surprise some would-be app entrepreneurs to discover the time and money that goes into one – and especially what it takes before they’ll see a decent return on their investment. How much do… Read more
It can often be a depressing reality to discover you don’t automatically get an audience when you launch an app. The truth is, mobile app growth takes time. Creating an app that grows and succeeds requires long-term planning and maintenance that incorporates tracking analytics, gathering user feedback, and establishing a digital marketing solution. Your product… Read more
In this post we explore ways to increase mobile app retention directly using notifications and discuss how to create habit-forming products. What benefit do you offer those using your product to make them return day after day? In this article, we explore ways to increase mobile app retention using notifications and how to create habit-forming products.… Read more