Usage of online dating sites or mobile dating apps by 18- to 24-year olds has increased nearly threefold since 2013, usage by 55- to 64-year-olds has doubled. When the team at Glue approached MindSea with the idea for their social dating app, they requested that MindSea create the brand and transfer their rough ideas into a clear and engaging reality. We worked with them to design an innovative dating app experience that allows users to interact with one another as potential matches or play the role of matchmaker.
We explored every avenue in our effort to design an enjoyable and forward-thinking social dating app. MindSea's product & design teams sketched out a series of ideas for various frames, which were evolved into a set of wireframes based around the key functions within the Glue app.
Following in-depth investigation with Glue, MindSea collaborated with their logo designer to create a brand identity. Brand guidelines were built, establishing a foundation for all communications and design to be built upon. The primary goal of the design was to convey a fun and lighthearted app that felt youthful and unpretentious.
When it came to designing game mechanics within the Glue app, the MindSea team identified a unique set of ideas to gamify the dating experience. One unique idea was the use of icons to identify similar and different interests amongst users to offer an unambiguous experience.
Glue isn’t your typical dating app. Rather than swiping to find your perfect match, you’re swiping to help find the perfect match for someone else. MindSea looked to leverage game mechanics and game aesthetics to create a captivating mobile experience that would encourage repeat usage.
Users get to play matchmaker with others in their area or the location of their choosing.
Users get explicit notifications when someone thinks they've found a perfect match for them.
Users can accept or decline the matches that others have suggested to them.
Users are notified when two people they match decide to interact and spark a conversation.
Users can monitor their matchmaking success rates in comparison to other users and share their skills on Facebook.