Social dating gamified & reimagined

  • Branding
  • UI Design
  • UX Design
  • App Blueprint

The Idea

Usage of online dating sites or mobile dating apps by 18- to 24-year olds has increased nearly threefold since 2013, usage by 55- to 64-year-olds has doubled. When the team at Glue approached MindSea with the idea for their social dating app, they requested that MindSea create the brand and transfer their rough ideas into a clear and engaging reality. We worked with them to design an innovative dating app experience that allows users to interact with one another as potential matches or play the role of matchmaker.

User Experience

We explored every avenue in our effort to design an enjoyable and forward-thinking social dating app. MindSea's product & design teams sketched out a series of ideas for various frames, which were evolved into a set of wireframes based around the key functions within the Glue app.

Bringing Amusement To Online Dating

Following in-depth investigation with Glue, MindSea collaborated with their logo designer to create a brand identity. Brand guidelines were built, establishing a foundation for all communications and design to be built upon. The primary goal of the design was to convey a fun and lighthearted app that felt youthful and unpretentious.

  • #FAD764
  • #00B4C8
  • #50535D
  • #F1F1F1

Icons Highlighting Personality

When it came to designing game mechanics within the Glue app, the MindSea team identified a unique set of ideas to gamify the dating experience. One unique idea was the use of icons to identify similar and different interests amongst users to offer an unambiguous experience.

Glue Personality Icons

Designing a Brand New Dating Experience

Glue isn’t your typical dating app. Rather than swiping to find your perfect match, you’re swiping to help find the perfect match for someone else. MindSea looked to leverage game mechanics and game aesthetics to create a captivating mobile experience that would encourage repeat usage.

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