Posts Tagged ‘Halifax’

iPad App Case Study: CanaDream Club

Tuesday, October 4th, 2011

This year, MindSea created an iPad app for CanaDream, one of Canada’s largest Recreational Vehicle rental companies. We’d like to share some insights into our process for designing the app to meet CanaDream’s goals, for the interest of other developers and potential clients.

The Project

CanaDream has spent years creating a cross-country network of partners who can offer discounts to their customers through the CanaDream Club. But they were missing a way to make it quick and simple for their Club Members to take a suggested tour or find their partners’ hotels, campgrounds, and attractions while on the road. Having to book over the phone or ahead of time online made it harder for renters to “indulge their spontaneity,” in the words of their marketing and communications director, Kerry Worth.

The challenge of the project Kerry brought to MindSea was to make it as fluid as possible to search through CanaDream’s numerous suggested tours and their Club Partners’ hundreds of discount offers. The app would have to replicate the functionality and branding of their website, while being simple and intuitive to use on an iPad.

CanaDreamAttractions

Our Strategy

In keeping with our user-centred design approach, we focused on key use cases throughout development, designing the app around RV renters’ needs and limitations. Through close consultation with Kerry, we created a set of features that combine to make the app useful and accessible:

CanaDreamTour

• A map displays CanaDream’s suggested trip routes, can provide directions to the accommodations and attractions, and shows the user’s location using GPS.

CanaDreamDetail

• Within the app, users can view current information, pricing and availability for nearby Club Partner attractions — and go straight to booking with them. This integrates with the existing system on CanaDream’s website, letting you save and review booking vouchers.

• An account login/logout system facilitates the booking process and protects user data on the rented iPads.

The Results

CanaDream has received great feedback from customers about the app. According to Kerry, “we get a lot of positive comments about the interface… it has a real “wow” factor…. It’s just a very elegant, slick presentation.” The iPad rental program provides a unique way for CanaDream to stand out in their industry and provide a better service.

For her part, Kerry appreciated our hands-on approach to design. We actively worked with her throughout the process, explaining what tradeoffs of budget and functionality came with one decision or another. During development, she was kept in the loop through Basecamp project management software, weekly conference calls, and video demos explaining significant new features. She told us she felt comfortable about the state of the app throughout: “Whether I was getting this video, or the phone call, or looking at Basecamp, I knew exactly where things were at.”

The satisfaction was mutual. We’re grateful to have clients like CanaDream that understand their customers and want to provide a better experience for them. And we’re pleased as ever to be able to create useful tools that make people’s lives easier and more fun.

Cheats & Words for iPhone

Monday, June 6th, 2011

Cheats & WordsWhoever says “cheaters never win” has never used this app. If you hate losing, or love winning, and/or have no moral backbone — Cheats & Words is for you. It couldn’t be simpler — follow these easy steps:



1) Take a screenshot of your zoomed-out Words With Friends™ board

2) Open Cheats & Words

3) Tap “Use Latest Screenshot”



Shazam. Cheats & Words gives you every possible play and its score. Browse the list of plays, or swipe between renderings of each play in context.



How is this any different from all the other cheat apps? Cheats & Words doesn’t just tell you the words you can spell with the tiles on your rack. Using our proprietary AlphaTile™ detection engine, Cheats & Words reads your board, evaluates the available spaces and tiles, then suggest the words to play, the position in which to play them, and the resulting score.



Cheats & Words is ad-supported allowing you to find stellar words for free. To reveal high scoring words you can use SuperCheats. You are given a complimentary balance of SuperCheats to begin with, but must purchase them after your initial balance runs out. You can also pay to remove ads.



Cheats & Words also serves as an amazing educational tool to help improve your game and your vocabulary — no cheating required. Simply take screenshots at any point in your game, then when the game is done, go back and review the plays you might have missed.



While Cheats & Words will run on iPad, the current version only accepts screenshots from iPhone and iPod touch as input.



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DISCLAIMER: Words With Friends™ is the trademark of Zynga Inc., and is in no way sponsored by, associated or affiliated with Cheats & Words. This trademark is used solely to identify Zynga Inc.’s products and to convey what the application is about, and is nominative fair use. The Words With Friends™ game and application is the property of Zynga Inc., and any use of any aspect of the game by this application is limited permissible fair use.

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Built by MindSea in collaboration with Project Box.





PropertyGuys.com Mobile Apps

Thursday, December 30th, 2010

PropertyGuys.com mobile AppsPropertyGuys.com Mobile is now available for iPhone and coming soon on Blackberry. The free application has features for PropertyGuys.com buyers and sellers.

Buyers can use PropertyGuys.com Mobile to:

  • search for listings near their current location, a specific address or by entering a sign number
  • contact home sellers with one touch
  • get driving directions from your current location to a listing
  • filter search results by price and number of bedrooms and bathrooms.

Sellers can monitor activity on their listings in real time.

Built by MindSea in collaboration with PropertyGuys.com


Canada’s Veterans’ Week & Remembrance Day Go Mobile on the iPhone

Saturday, October 30th, 2010

MindSea Development Inc., located in Halifax Nova Scotia, developers of several popular mobile apps including Pocketbooth and Transit to Go have just launched a new iPhone application.

“Halifax is home to a large contingent of active and retired armed forces and reserve veterans, including wartime merchant marines” says President & Founder Bill Wilson. “We are proud to help honour all veterans especially given that our hometown of Halifax has played such a historic and strategic role in past and current world events.”

The App, which has been developed for Veterans Affairs Canada, will support ongoing and increased participation in Veterans’ Week (Nov. 5-11) and Remembrance Day activities by delivering a variety of information to iPhone users. Once installed the app offers up-to-date GPS supported location search for events and ceremonies nationally, social media feeds from Facebook and YouTube resources. Users will also be able to interactively share their own individual contributions to the Veteran’s Affair’s national “How will you remember” campaign.

“The MindSea development team really enjoyed working on this project, which provides an innovative way of linking both younger and older Canadians with veteran history and information on the contributions that veterans have made to society. ” says Wilson. The app is available for download in both Canadian official languages from the Apple App store.

Contact

Bill Wilson
Founder
MindSea Development Inc.

902 452-8492
bill@mindsea.com

Transit To Go – Pulling Out All The Stops

Wednesday, March 3rd, 2010

We’re pleased to announce version 1.2 of Transit to Go, now containing all 2200+ transit stops served by Halifax Metro Transit. What’s that? Did you say that we now cover the entire Halifax Metro Transit system? Yes!

Since it was launched about a month ago, Transit to Go has used a modified version of the hbus.ca trip planning site for its underlying data model. hbus.ca was launched in March 2009 to some small amount of fanfare, being the first usable trip planner for the HRM covering a substantial portion of its routes. It was produced without the cooperation of the city, using information scraped from the pdf schedules and information gathered by hand using a bike and a GPS. It wasn’t complete by any means (only really covering downtown Halifax and some parts of Dartmouth and Clayton Park), but it was a good start and showed the potential of the technology. Still, a “good effort” is a small consolation to someone not living in an area which was covered by hbus. The main thing missing for this to work well was data, but time to gather it was limited and it seemed impossible to get any cooperation from the city (or Halifax Metro Transit) on that. Citing concerns about how it would be used, detailed transit information for the HRM was kept proprietary, out of reach of independant developers.

Transit to Go, released earlier this year, provides another compelling example of the utility of open data. Trip planning as provided by services like hbus or Google Transit is great, but there are often far more options than can reasonably presented in such a system. For example, there are at least 20 buses which can take you from downtown Halifax to the north end. Frequent users of such systems eventually come to use them less to plan trips than to see what transit vehicles might be coming in the relatively near future. Why not just collapse such information into an easy to use view? As a bonus, the user would no longer have to manually enter their starting and ending points. Just press the GPS button! Talk about making transit easy and accessible! Unfortunately, since it was using the same data as hbus, Transit to Go suffered from the same problem: lack of coverage of areas outside downtown Halifax. That is, until now.

Thanks to the fortuitous series of events (mostly being put in touch with the right people) and the cooperation of HRM’s web department, we recently got a hold of the official GTFS feed from the city. It’s a small irony that this basically consisted of imparting one piece of information: the URL of the Google Transit Feed on HRM’s servers. All sorts of finangling for one small piece of information! But who cares about that now? What matters is the end result. After some minor clean up of the provided data (to fit the stop information for the iPhone’s limited display size), we were ready to go. A new release which was vastly more useful than before. We hope you love it.

What’s next? Well, obviously a new version of hbus.ca is warranted, and we at Mindsea are working hard at making that happen. The new data did reveal some problems in our trip planner which we’re working hard to fix. Expect some news on this in the coming weeks.

Looking further ahead, our understanding is that the city staff are pushing to move towards a complete open data policy (like that used by the city of Vancouver) which would make this (and other) data available to anyone, without going through the ringamarole of a formal approval process. What does this mean? More useful iPhone apps, more cool visualizations, and, yes, more useful web applicationsI If you think this sounds as cool as we do, please send a note to your councillor saying that you support this move. Let’s unlock the creative potential of Halifax’s developer community!